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Africa 2020 Meetings: Webinar “Tunisia in the Innovation Era : A Must Go Destination”

Africa 2020 Meetings: Webinar “Tunisia in the Innovation Era : A Must Go Destination”

Thursday 11-26-2020

As part of the 5th online edition of "Africa 2020 Meetings", the most important economic event on Africa, Invest in Tunisia Agency "FIPA" organized, in collaboration with "Classe Export", a webinar entitled “Tunisia in the Innovation Era: A Must Go Destination” on 25 November 2020.

Abdelbasset Ghanmi, Director General of Invest in Tunisia Agency, highlighted Tunisia’s innovation performance, which positions the country as a leading innovative economy. Thanks to its geographical position, Tunisia displays close proximity to the huge European market and offers a talent pool in the fields of emerging digital technologies. It has the most dynamic start-up ecosystem, clearly illustrating the essence of its competitiveness on a global scale.

Furthermore, Mr. Ghanmi declared that "FIPA-Tunisia" is currently working with Expertise France on the creation of an innovation branding in order to position public initiatives in a strategy focused on a general objective of attractiveness and innovation positioning..

For his part, Mr. Hichem Turki, General Manager of Novation City highlighted the role of 'Novation City' - a competitive cluster located in Sousse - in strengthening cooperation between higher education, research and industry in the field of mechatronics.

Novation City provides a comprehensive and responsive ecosystem to develop innovation for the benefit of startups through an incubator, a business nursery and an accelerator to support companies and provide them with premises and a favorable environment for their development. With the national cluster, this area dedicated to Tunisian Tech works in three main areas namely Industry 4.0, Smart City and medicine.

He gave the example of a success story in this area, of Proxym-IT, a company created in 2006 and which started in the premises of Novation City. It offers services and solutions in banking and insurance as well as services in the Smart gam, Startup and development sector. It is focused on three markets, namely, Europe, Africa and the Middle East..

For his part, Mr. Wassel Berrayana, CEO of Proxym-IT emphasized the importance of the qualified and competitive human resources available in Tunisia and underlined the importance of Africa for Tunisia.