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The Spanish company SANLUCAR has been operating in the sector of the production and marketing of fruit and vegetables for nearly twenty years.

The company is planning to use the areas it would like to have within 7 years to the latest in order to produce exotic fruits like berries, strawberries, raspberries, blueberries and blackberries; stone fruits such as peaches, nectarines and apricots; citrus (orange, mandarin, grapefruit and lemon). It also intends to produce vegetables such as tomatoes, peppers, eggplant, zucchini, iceberg lettuce and melon. Such a project requires a large workforce, particularly at harvest of each crop. In fact over the planned seven years, the company estimated the number of working days required at 800,000 days. Likewise, it will provide direct employment to 25000 people in the areas of production, 10% of which consists of a skilled workforce holding engineering degrees as well as agricultural technicians.

It should be noted that SANLUCAR started as a company producing tomatoes in Tunisia through a partnership concluded in 2008 with the company "LA CINQUIEME SAISON".