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Benetton Tunisia


BENETTON is an Italian company founded in 1965 in the province of Treviso operating in the field of textiles and clothing. The company produces over 150 million garments per year, distributed through a network of over 6000 outlets in more than 120 countries, featuring a total turnover of over 2 billion € in 2010.

The Group depends on the financial company Edizione Srl which holds 67 % of its shares.

Present since 1995 in Tunisia (Monastir), Benetton group through its Tunisian subsidiary BENETTON Manufacturing Tunisia multiplies contracts with Tunisian subcontractors and strengthens its position as one of the largest contactors in the field of clothing in Tunisia.

Since 2009, BENETTON Group has about forty plants in Tunisia 21 of which are already installed in Redeyef, Om Larayes, M'dhila, Gafsa, El Guettar and Sened... They generate about 1,500 jobs.

In 2010 just after the dismantling of the Multi Fibre Arrangement, BENETTON Group decided to realize two new projects in Tunisia: a first one in Sahline and a second one in Kasserine. With a total investment of 22 million €, the first project concerns a finishing unit implemented on a site covering 14,000 m² (extension of the factory) and the 2nd project involves a number of small subcontracting units.

Meanwhile, and during the same year, BENETTON Commerciale Tunisia was created to develop Benetton sales in Tunisia.