This governorate has a reasonably dense population of 748,324 (January 2010), with an urbanization rate of 66.3%. The following branches of activity account for most of the employed labor force which totals 257,732: farming (21.5%), manufacturing (26.7%) and others sectors (26,7%).

There are 6 higher education institutions with 11,353 students in economics, arts, and technology.

	Faculty of Economics and Management, Nabeul
	Preparatory Institute for Engineering Studies, Nabeul
	Nabeul Higher Institute for Technological Studies
	Nabeul Higher Institute for Fine Arts
	The Higher Institute of Applied Languages and computer sciences in Nabeul
	The Higher institute of the Sciences and Technologies of the Environment

In addition, this governorate has 17 state vocational training centres offering many courses in different fields such as: maintenance, general mechanics, shipbuilding mechanics, construction, tourism, agriculture … These centres provided the local job market with 10 032 new graduates.

The region is well provided with water resources: it has surface aquifer and a deep aquifer containing 260 m cubic meters of groundwater, seven dams and 36 earthfill lakes.

There are 712 industrial companies (providing 10 or more jobs) and 346 firms with foreign equity holdings operating in industry, services, agriculture and tourism.  406 of the above firms are exclusively exporting companies.

The Governorate of Nabeul is well-known for its citrus fruit (85% of national production), tomatoes (12 processing plants accounting for 63% of national production), strawberries (97%), vineyards (12 processing plants accounting for 40% of national production) and condiments (90% of national production).

Thanks to its beautiful natural endowment (essentially as a sea resort), its comfortable luxury hotels, its diversified leisure facilities (a leasure park, a playground/games centre, a golf course…), the region has become a privileged tourist destination. In fact, it is Tunisia’s top tourist area, with a capacity of 52 million  beds or 22.7% of the country’s total capacity. The region has recorded 7,3 milles hotel nights in 2009, with 22.6% of the total recorded for the whole country.

The region has a well developed banking and financial network consisting of 109 bank subsidiaries distributed over the whole area.