Experienced traders and clever negotiators, the Phoenicians chose Carthage in 814 BC to build a capital for what became the powerful Punic Empire, with prosperity based on commerce. They established an impressive network of trading posts throughout the Mediterranean, strengthening the tradition of world trade. Tunisia naturally evolved into a land of welcome, blessed with many strong points.

During the Roman period, Tunisia developed its exports to the point of becoming the breadbasket of Rome. The manufacture of ceramics and the processing of agricultural products flourished. Oil and wheat production occupied a place of choice. From the Punic period and through six centuries of Roman presence, this land gave birth to illustrious thinkers and historic figures: Hannibal of Carthage, one of the greatest generals of all time; Magon, the greatest agronomist of antiquity; Tertullien, the herald of religious tolerance…

The Arab-Muslim civilization began in the 7th century and brought about a golden age in literature, religion, agriculture, handicrafts, commerce, and naval construction. Kairouan was founded in 670 and soon became the second greatest city in the empire, known for the spiritual influence exerted by its great thinkers: Ibn Khaldoun, the founder of sociology; Ibn Al Jazzar, an illustrious physician; Ibn Rachiq, a peerless poet, and many others. More contemporary figures include Sahnoun; Kheireddine; Tahar Haddad, the defender of women’s rights; Chebbi, the author of canticles to life and man’s triumph in serving others...

More than anywhere else, past and present are intricately linked in this country that has always welcomed visitors, cooperation and friendship. A long line of remarkable people have contributed to making today Tunisia a special place with a unique makeup that works smoothly. Tolerance, determination to get the job done, and an irrepressible joy of living are the dominant traits to be found in Tunisia.